Understanding news outlets’ audience-targeting patterns

Constructing the Audience Constructing the News

Each new medium (from print to television) has introduced a series of ratings technologies which, predominantly, quantifies the audience as passive commodity, i.e., as a number which is “delivered” by the broadcasters and “bought” by the advertisers. New electronic media demand a representation of audience that breaks with the traditional audience-as-commodity representation. Contemporary telev...

Audience Reactions to Local TV News

A survey measuring audience reactions to local television news was administered to middle school/high school students, college students, and senior citizens. The majority in each population reported watching the news to learn about the world. They agreed that news is mostly about violent events and that such news causes them to worry and to feel that the world is not a safe place. Significant s...

Audience-Aware Credibility: From Understanding Audience to Establishing Credible Blogs

This study examines how bloggers establish and enhance the credibility of their blogs through a series of blogging practices. Based on an analysis of interviews with 22 independent bloggers who blog on a range of topics, we present audience-aware credibility as a theoretical construct. Audience-aware credibility is defined as how bloggers signal their credibility based on who they think their a...

Visual Representations of Sexual Violence in Online News Outlets

To study visual representations of sexual violence, photographs accompanying German Internet news articles that appeared between January 2013 and March 2015 (N = 42) were subjected to thematic analysis. Two main themes, consisting of several sub-themes, emerged from the data. The first theme was "rape myths," illustrating a stereotypical view of sexual violence. It consisted of three sub-themes...

The interconnection between data and contemporary news outlets